GREENLINES

Sustainable Boardshorts

Greenlines is a sustainable Montauk surf clothing company that wanted to keep the local feeling that brought them initial success while opening up their brand to surf aficionados and first-timers across the US. We rehauled their brand look and feel, DTC site, and in-store layout while making their sustainability efforts first and foremost in their brand tenets. 

MUSH

Overnight Oats

Mush was founded on the simple belief that better food creates better outcomes. Their purpose is to help people maximize what they need to do by enabling them to feel, think, and do better. As part of their DTC launch, they were looking to put a stake in the ground about the power of ready-to-eat foods with clean and natural ingredients – and more specifically the power of overnight oats. We were able to create brand pillars, a mission statement, optimize all copy for SEO while still being brand-linked, and keep the startup spirit with an eye for so much more. 

Verb energy

Verb is serving up the ultimate pocket-sized pick-me-up that’s all energy and no jitters. Their approach was text first, email second, and site third. We were able to help segment out the texts to different groups of users and adjust their sales tactics for each, as well as create a steady flow of emails that took the kitschiness of the successful text campaign while offering their products up to a larger sect of audiences that aren’t text first. 

Kroma Wellness

Kroma believes in the power of food as medicine, and that nature is our greatest resource to reset our mind, body, and soul. Their team came to us looking for a way to optimize their site, focusing on both quality and taste, as well as create a brand strategy to new product launches. We tightened up their communication, developed a brand book to follow, did product competitive analysis to see where we could amplify Kroma’s strengths and created optimized pages across the site through storytelling and SEO. 

The container Store

Custom Spaces

The Container Store is the United States foremost storage and organization brand that was looking for a way to refresh, re-organize, elevate a few high-end areas of their business. We worked with them to create editorial landing pages, story-telling for new collections, as well as a more stylized look and feel for their interactive Custom Spaces section of their site and stores. 

FATBOY USA

Fatboy USA is an iconic lifestyle brand that puts a new spin on what it means to furnish your home. I had opportunity to work with the team on tagline development, product descriptions, and product launch stories to introduce and integrate brand/product changes. 

TRACTORBEAM

I worked with international ad agency TractorBeam on several real estate branding projects. One such project was a high-end development in Frisco called Phillips Creek Ranch, as well as a luxury real estate development in Uptown Dallas called The House. We worked to rebrand and create a true story around what made each development so unique.